Introduction to E-commerce (2nd Edition)

Author: Jeffrey R. Porter
Publisher:
Publish Date: 2004-07-01
Features: To provide readers with a basic and comprehensive understanding of e-commerce, this book introduces the emergence and development of e-commerce, its fundamental concepts, the hardware and software platforms of e-commerce, core technologies and related information processing technologies, the basic structure of e-commerce, and design methods for e-commerce systems. It also introduces several new e-commerce application examples. This book can serve as a textbook for college and university students studying e-commerce, a reference book for e-commerce system application and development personnel, and a learning resource for professionals in business trade, management, computer applications, and related fields. From a corporate strategy perspective, the book explores e-commerce through the four key foundational structures of e-commerce strategy: technology, capital, public policy, and media. The author delves into in-depth discussions, offering readers new insights into the development of e-commerce. The author broadens the perspective, observing the core issues of e-commerce development from a relatively high vantage point, researching how businesses can participate in and win competition on this new stage, and examining the fundamental reasons behind legal, public policy, and regulatory changes that affect e-commerce. The book does not merely present how technology powers the internet, but instead delves into the broader strategic and competitive dynamics of e-commerce.