Business Intelligence -- Information - Knowledge - Profit

Author: Liautaud.B. Translated by Zheng Xiaozhou et al.
Publisher:
Publish Date: 2002-05-01
Features: "Utilizing information to maintain competitive advantages" Have you always been repeating this phrase but never truly realized it? Are you and your company overwhelmed by a deluge of data? Believe it or not—the world's daily online data capacity is equivalent to the information stored in a phone book as thick as the distance from Earth to the Moon. "Business Intelligence" will solve all your worries about data and information, allowing you to effortlessly accelerate on the fast track of e-commerce. Business Intelligence is a process of refinement and recombination based on a large foundation of information, closely integrated with knowledge sharing and creation, completing the transformation from information to knowledge. In the end, it provides merchants with competitive advantages and tangible profits in the internet era. As a revolutionary book on technology and business, this book uses numerous examples to illustrate how to integrate and optimize corporate databases, fully leverage enterprises' "intellectual capital" advantages, and offer managers new concepts of data capital as well as business intelligence strategy models for technology, customers, supply chains, and e-commerce. Target Audience: Business professionals, designers and developers of corporate information systems.