Author: Heikman
Publisher:
Publish Date: 2004-07-01
Features: This book introduces various theories of leadership from the perspective of communication, conducts in-depth research on numerous typical cases of leadership behavior, and provides a solid foundation for understanding leadership behavior in diverse cultural contexts. · Theoretical introductions and critiques · Case studies · Research summaries · Application exercises
Leaders are not born; they are made. What skills do they need? How are these skills acquired? What role do diversity and gender differences play in leadership behavior? What is transformational leadership? What is charismatic leadership? What is the relationship between leadership and power? How can one build their own credibility? Even, how can one not become a leader? This book offers effective guidance not only for leaders but also for subordinates.
Leadership: A Communication Perspective: A Communication Perspective
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