Modern packaging art design

Author: Zhang Jie
Publisher:
Publish Date: 2004-04-01
Features: The book "Modern Packaging Art Design" comprehensively and systematically elaborates on packaging art design and its related basic principles. It provides in-depth discussions on various aspects of packaging, including an overview of packaging, materials, packaging decoration design, packaging design and printing, and market concepts of packaging. The book focuses on the shaping design of packaging art, summarizing and categorizing various forms of packaging shapes. It also introduces content related to visual communication design in packaging, the application of computers in packaging design, and relevant packaging regulations. The book combines theory with practice, presents content in an accessible manner with rich examples, covers a broad scope, and is highly readable. It possesses academic rigor, theoretical depth, and practical relevance, making it suitable for students and faculty of art design programs and related disciplines in various institutions. It can also serve as a reference book for a wide range of packaging professionals.