MBA Core Course Explanation - Marketing

Author: Group of Core MBA Courses Interpretation
Publisher:
Publish Date: 2003-01-01
Features: The success or failure of a business is closely related to marketing efforts. The development of a business has gone through four stages: the production concept, the selling concept, the marketing concept, and the societal marketing concept. The first three are centered on the enterprise, while the marketing concept is customer-centered. Marketing refers to the entire process by which a business, centered on customers and guided by the market, uses various marketing tools starting from product planning to ultimately achieve its business objectives. The book "Marketing" provides an in-depth and comprehensive analysis of various aspects of enterprise marketing, serving as a classic handbook to help you improve your marketing skills and achieve your marketing goals.