Login to Graphic Design: Guo Zhenshan's Graphic Design: Guo Zhenshan's Graphic Design

Author: Guo Zhenshan
Publisher:
Publish Date: 2004-06-01
Features: Today, the definition of "graphic design" has, after years of ups and downs, basically achieved widespread consensus in the international industry. It refers to design completed within the two-dimensional space of the plane, involving the design of various elements in this space. The core of all these is to convey information, which is why it is still called "information design" in the West. It mainly includes typography design, graphic design, advertising design, book art design, corporate identity design, product design, etc. Theoretically, all these designs fall within the scope of visual communication design, differing only in their target audiences. They are mostly completed through the medium of printing, so they can also be called "printmaking art design." This is also an important feature of graphic design—printing and distribution. Graphic design is a highly contemporary and culturally rich design activity, as well as a highly artistic design discipline. It requires designers not only to possess exceptional design skills but also to have a high level of artistic and cultural literacy. This book, authored by the renowned designer Professor Guo Zhenshan, comprehensively introduces the creative concepts, design philosophies, and personal insights behind the author's works, including book cover design, logo and emblem design, stamp design, APEC meeting stamp design, the 8th National Games of the People's Republic of China stamp design, the FIFA World Cup stamp design, and more. The book is richly illustrated and is highly recommended for review.