CEO - Chief Executive Officer: CEO

Author: Tai Zhihua
Publisher:
Publish Date: 2004-04-01
Features: Building a vibrant enterprise is the fundamental function of the CEO, and this function can be discussed separately from specific management and operational activities. In other words, the fundamental task of the CEO is to establish a mechanism that transforms market opportunities into organizational behavior. This is the foundation for the formation, consolidation, and development of the enterprise, and other corporate functions, such as strategy, organization, operations, etc., must be based on this foundation. Research on entrepreneurs (CEOs) has been extensive, but literature that applies theoretical models to systematically explain the patterns of entrepreneurial activities from a practical perspective is scarce. This book aims to break through this gap. The basic argument of this book is that the work of the CEO includes two aspects: building a vibrant enterprise and ensuring its effective operation. The former aspect is essentially the function of the entrepreneur, while the latter is the function of management and operations. Although these two aspects are inseparable in practice, they can be discussed separately in theory. This book examines the CEO by treating this position as a typical role of the entrepreneur. The book argues that building a vibrant enterprise is the fundamental function of the CEO, and this function can be discussed separately from specific management and operational activities. In other words, the fundamental task of the CEO is to establish a mechanism that transforms market opportunities into organizational behavior. This is the foundation for the formation, consolidation, and development of the enterprise, and other corporate functions, such as strategy, organization, operations, etc., must be based on this foundation. The issue of mechanisms is the fundamental problem of the enterprise, and it is difficult for anyone but the CEO to resolve it. This book takes this perspective as its starting point, providing a framework-based analysis and description of the nature, status, role, and main responsibilities of the CEO. It can be seen as an expansion of entrepreneurial theory from a specific angle.