Car Marketing in Practice: The Shortcut to Mastering Work Methods and Skills

Author: Wang Mian
Publisher:
Publish Date: 2004-06-01
Features: This book addresses the issues in the automotive distribution sector by combining practical case studies from domestic and international automotive sales. It introduces modern models and methods of automotive marketing in China from two aspects: brand marketing management and regional marketing management. The book elaborates on the modern models and methods of automotive marketing in China, divided into two parts. The first part is Brand Marketing Management, which includes automotive brand marketing, the collection and organization of market information, market segmentation and positioning for automotive brands, the establishment of sales channels and the selection of distributors, the management of sales channels and distributors, as well as the forecasting, formulation, and monitoring of sales plans. The second part is Regional Marketing Management, which includes customer management and customer development, the recruitment of sales personnel and public relations, the construction and daily management of sales teams, and the theory and practice of innovative sales. This book serves as a reference for automotive marketing professionals to quickly master work methods and skills.