Regional Market Strategy: Development, Management, and Enhancement of Regional Markets: Development, Management, and Enhancement of Regional Markets

Author: Xing Guo
Publisher:
Publish Date: 2004-06-01
Features: This book is a guide on how to successfully operate in "regional markets," offering insights into the key points of regional market work from a systematic perspective and strategic height. It helps you achieve greater rewards with less effort and allows you to enjoy the process more. The book is highly systematic but also relatively independent in its sections. We hope it proves to be "beneficial upon opening!"
Regional markets are a concept in modern marketing segmentation, or a theory of segmenting customer groups. In this book, you will encounter systematic and thinking tools, numerous success and failure cases, and practical techniques. This can provide guidance for regional managers, making their market expansion efforts more strategic, planned, scientific, and effective. The book is not only a tool for regional managers but also a guide suitable for marketing department supervisors, marketing directors, and even corporate CEOs.
For regional managers with marketing backgrounds, this book will help them further explore the best practices and emerging trends in the field. For regional managers without formal marketing education, it offers an excellent self-study opportunity.