How to Open a Successful Restaurant

Author: Qiu Yi
Publisher:
Publish Date: 2004-06-01
Features: This book is not only suitable for culinary industry professionals, restaurant business managers, restaurant managers, restaurant investors, researchers, and enthusiasts in the catering industry, but also serves as a teaching, research, training, and learning textbook or reference book for various disciplines in hotel management and franchising. "Food is the first necessity of the people" in China, the catering industry has become one of the fastest-growing, most influential, and most comprehensive industries in recent years. This book combines theory with case studies to teach you how to successfully open a restaurant. Starting with an introduction to the general overview of the catering industry, it provides a comprehensive and detailed discussion on restaurant opening planning, organizational structure, service management, process management, financial management, human resources, marketing management, and advertising techniques. The success or failure of a restaurant business hinges on the owners and managers, and the book offers constructive suggestions on this. Franchising is an effective business model for the successful operation and growth of restaurants and is widely used in the catering industry. The author elaborates on the characteristics, models, and operational aspects of catering franchising. This book is not only suitable for catering industry professionals, restaurant business managers, restaurant managers, restaurant investors, researchers, and enthusiasts in the catering industry, but also serves as a teaching, research, training, and learning textbook or reference book for various disciplines in hotel management and franchising.