Travel agency management and operation

Author: Guo Lufang
Publisher:
Publish Date: 2002-03-01
Features: Based on extensive review of domestic and international literature, this book starts with an overview of travel agencies and ends with the development trends of travel agencies. It focuses on introducing the classification and establishment of travel agencies in China, the design of organizational structures for travel agencies, the operating environment of travel agencies, the development and combination of travel agency products, market expansion, promotional management, service management, human resource management, and financial management. This textbook not only elaborates on general theories and methods of travel agency operations and management, tracks the development trends of the domestic and international travel agency industry, and emphasizes integrating the latest achievements in tourism research, but also closely combines with the actual development of the international and domestic travel agency industry to introduce the management practices of travel agency enterprises. Therefore, it has the two major characteristics of innovation and practicality. This textbook is suitable for undergraduate students in tourism colleges, can also be used as professional teaching materials for higher vocational education and self-study examinations, as well as training materials for middle and senior management personnel in the tourism industry.