Market research

Author: Zhang Gengmiao
Publisher:
Publish Date: 2002-04-01
Features: Based on the status of marketing research in the field of marketing and the relationship between marketing research and other professional courses, this book is divided into 12 chapters, comprehensively introducing the concepts of marketing research and the role of marketing research in corporate marketing, marketing information systems, methods of marketing research and processing of research information, methods of market demand forecasting, research on various decision-making problems in the marketing process, marketing research organization design, and research ethics.