Small Business Management (10th Edition)

Author: Justin G. Lorneck
Publisher:
Publish Date: 2000-11-01
Features: This book explores the characteristics of small businesses and entrepreneurs, helping established entrepreneurs and those aspiring to become entrepreneurs gain a comprehensive understanding of themselves and their businesses. It explains how to identify entrepreneurial opportunities, how to start or purchase a business, how to engage in franchising or join a family business, how to create competitive advantages, how to develop marketing plans, how to select management teams and organizational structures, how to create financial budgets and plans and find financing channels, and more. This book explores the characteristics of small businesses and entrepreneurs, helping established entrepreneurs and those aspiring to become entrepreneurs gain a comprehensive understanding of themselves and their businesses. It explains how to identify entrepreneurial opportunities, how to start or purchase a business, how to engage in franchising or join a family business, how to create competitive advantages, how to develop marketing plans, how to select management teams and organizational structures, how to create financial budgets and plans and find financing channels, and more.