Introduction to E-commerce

Author: Zhou Shudong
Publisher:
Publishing Date: 2002-05-01
Features: This book comprehensively and systematically introduces knowledge in various aspects of the e-commerce field, including the concept of e-commerce, fundamental computer network technologies, the application framework and transaction models of e-commerce, the three key components of e-commerce: electronic payment, logistics management, and online marketing, as well as legal regulations, security, and system development in e-commerce. Its writing style is designed to be suitable for both instructors and students, progressing from simple to complex in a step-by-step manner. It focuses on introducing concepts and methods, striving to connect theory with practice. All the websites mentioned in the textbook are accompanied by URLs for easy online reference by students.