Managerial Economics

Author: Hui Gewe
Publisher:
Publish Date: 2003-04-01
Features: Management economics is an applied economics that is based on microeconomic theory and utilizes the methods and tools of decision science to guide enterprises in achieving optimal allocation of scarce resources and help managers make operational decisions that maximize corporate profits. Since its emergence in the 1950s, management economics has been designated as a required course by an increasing number of business schools and management schools both domestically and internationally, demonstrating its significant role in cultivating economic and management talents. This book fully leverages the powerful functions of Microsoft Excel in planning charts and simulations to analyze, model, and calculate the micro and macro decisions involved in management economics. It enables decision-makers to solve practical operational optimization problems without complex and profound quantitative methods, accurately and swiftly deriving decision outcomes. The book not only covers traditional management economics content such as production costs, demand analysis, profit, pricing, market structure, investment, and risk, but also includes macro decisions related to enterprises, such as input-output, government intervention, and international economics. Due to the widespread use of Microsoft Excel among managers and its user-friendly nature, what was once complex and seemingly unattainable for enterprise optimization decisions has now become a simple, practical, and effective competitive tool. The book emphasizes operational decision-making, with each decision illustrated with examples using Excel, accompanied by a wealth of exercises and answers. Additionally, the book comes with a Chinese-localized CD-ROM containing all the Excel files for reader use.