Store Management and Service

Author: Tong Tianyou
Publisher:
Publish Date: 2003-07-01
Features: What suits is real, what is real is credible, what is effective is worth it. In fact, the development of modern business operations has entered an era where "corporate people" form the core team. That is to say, modern business competition is based on core concepts and corporate culture, with quality service as operational control, competing in a strategic approach that continuously meets customer needs. Therefore, the author, with professional sincerity and practical insights, uses in-store project service (real-life) records and drill procedures to compile this book in a transmission-based (perspectives, highlights, key points) format. The book is divided into three parts and eleven chapters, primarily driven by the personalized culture of in-store business philosophy. It revolves around the idea that the store is service, uncovering key factors and characteristics—putting the customer first means capturing these characteristics and setting them as benchmarks; human resource management means leveraging these characteristics to engage customers; and text management means transforming the intangible into the tangible and the static into the dynamic to ensure customer satisfaction, continuous satisfaction, and ultimately loyalty.