Path to victory

Author: Zi Ding (Editor)
Publisher:
Publish Date: 2003-03-01
Features: This book is structured around the narrative of the International Business School of the University of International Business and Economics (UIBE) continuously winning the National Championship and retaining the World Championship in the Global Management Challenge (GMC) for five consecutive years. It also traces the 20-year history of international business education at UIBE since the early 1980s. At the intersection of these two narrative threads lies a reflection on the future of business education. Centered around this third thread, the book explores ten topics, showcasing a proactive and challenging stance of UIBE's business education in the face of fierce competition in contemporary business education. While developing these three main threads, the book does not overlook two additional background threads: first, the century-long history of global enterprises and the experiences of world business education; second, the rise of business education in China and the challenges posed by Chinese corporate reforms to management education. In this way, the three main threads gain depth and breadth. Consequently, the intrinsic logical connection between the book's title "The Path to Glory" and its theme is no longer confined to winning a single competition. It can be said that the broad perspective is precisely the book's most valuable aspect.