Modern Business Negotiations

Author: Gong Jie
Publisher:
Publish Date: 2004-02-01
Features: With the continuous development of China's market economy and the deepening of reform and opening-up, the role of commercial activities has become increasingly important. Negotiation plays a significant role in China's socio-economic life, and business negotiation has almost permeated every corner of commercial warfare. This book focuses on business negotiation, aiming to concisely and thoroughly elaborate on some basic principles and guidelines of business negotiation. It systematically introduces the connotation and general procedures of business negotiation, and combines numerous examples to study negotiation tactics and strategies, enabling readers to master the essential skills required for business negotiation. The book includes both theoretical introductions and tactical analyses, emphasizing practicality and operability, striving to achieve a macro-level systematic approach with a focus on key points. The text is easy to understand, vivid, and fluent.