A Comprehensive Guide to Practical Business English Writing

Author: Wang Yanxi
Publisher:
Publish Date: 2003-07-01
Features: After China successfully joined the WTO, to remain invincible in the fierce business activities, employees of various enterprises, companies, and related departments must not only master the writing skills of English business correspondence in each stage of economic and trade transactions but also be familiar with other types of writing communication forms closely related to it, such as the writing of business reports, meeting minutes, memoranda, as well as how to create commercial advertisements, company news release notices, and questionnaires, etc. All of these are crucial communicative activities in business English. This book is written with such purposes in mind. The entire book is divided into ten chapters. Chapters 1 and 2 briefly describe the importance and practicality of business communication. Chapters 3, 4, and 5 the writing principles and techniques of daily correspondence letters, friendly correspondence letters, and persuasive correspondence letters, etc. Chapters 6 and 7 introduce the structural formats and writing key points of different forms of documents, such as memoranda, business reports, and questionnaires, as well as the setting techniques and expression methods for business activities' theatrical demonstrations. Chapter 8 explains various application and recruitment letter examples, summarizing the writing characteristics and methods from personal resumes, study abroad applications to job application letters and recommendation letters.