Introduction to Product Science

Author: Wang Yongtai
Publisher:
Publish Date: 2002-01-01
Features: In terms of content, it focuses on product quality, moderately discusses theories and applied technical issues such as the theory of product utility, product quality, product inspection and evaluation, product classification, product packaging, and product quality preservation. It strengthens practical knowledge and skills related to the composition, performance, and identification of major product categories. Through distinctive sections such as learning objectives, typical cases, chapter summaries, classroom discussion questions, review and reflection questions, practical training exercises, self-assessment questions, and supplementary reading materials, the book not only presents the content system of Introduction to Product Studies in an accessible manner but also fully highlights its practicality and applicability. It reflects the characteristic of higher vocational and technical education, which emphasizes moderate theoretical foundations and focuses on cultivating practical skills. It serves as an ideal textbook for marketing majors in higher vocational and technical colleges.