Example of Successful Enterprise Marketing Management Spreadsheet

Author: Zou Xiuming
Publisher:
Publish Date: 2001-10-01
Features: In the fierce market competition, enterprises need to win competitiveness and sustainable development, and scientific and orderly management is the key factor. Scientific and orderly management emphasizes standardization, proceduralization, and step-by-step processes. It advocates for the toolization and quantification of management methods, with practical implementation being the table-based and institutionalized management. The goal is to reduce the reliance of management work on individuals. This book first introduces market analysis, followed by marketing plans, marketing management, market development, sales performance management, customer management, customer credit investigation, salesperson management, and other content.