Marketing Director Job Manual

Author: Qiu Qingjian
Publisher:
Publish Date: 2003-07-01
Features: This book is different from any other marketing management textbook. It follows the principle of "light theory, heavy practice," simplifying, organizing, and systematizing complex marketing management. At the same time, it draws on the successful experiences of many companies in marketing management. In terms of its structure, it combines people and management, ensuring that management responsibilities are clearly assigned and implemented. In each chapter, it first defines management responsibilities, then explains how to manage, and finally evaluates performance. It starts and ends with people, achieving a state where everyone has responsibilities to take on and every task is handled by someone. This book uses charts and systems to introduce knowledge related to marketing work, covering nine major areas including marketing planning management, market management, sales and promotion management, customer and marketing team management, and product and brand management. It is a comprehensive guide to marketing work.