Consumer goods marketing strategy

Author: Gu Songlin
Publisher:
Publish Date: 2000-05-01
Features: Who can change the current situation? Maybe this series of books! It's not just a set of books, but the accumulation of over a decade of Chinese-style marketing exploration. In this series, we have encountered a large number of cases from the Chinese market, especially with the author's many years of marketing experience, from the perspective of a promotional planning expert, providing insightful comments on the strengths and weaknesses of each case. It should be said that this is highly beneficial for our operations in the Chinese market. All 158 consumer goods promotional cases in this book are from the Chinese market. Leveraging the author's extensive marketing experience in the consumer goods field, each case is analyzed and commented on with unique insights into its strengths and weaknesses. Readers can not only learn and master promotional strategies and tools suitable for the Chinese market but also apply them in marketing practice by drawing lessons from a single case.