Concept real estate and thought purchasing

Author: Yan Zhongming
Publisher:
Publish Date: 2004-01-01
Features: This book is a comprehensive summary of the author's insights on planning issues, from practice to theory, and reflects his experiences interacting with planning masters. The book is engaging and lively, with the author's Business Planning Triple-Hoop Five-Step Model presented in a simple yet practical manner, making it worth referencing. In the 21st century, Chinese enterprises face the challenge of information overload. Amidst the wave of globalization, how can they respond to these challenges? The author believes the key lies in learning to analyze the intrinsic structure of complex problems and conducting global sourcing of advanced ideas and experiences, thereby forming unique solutions. This is the essence of the book. In this work, the author summarizes the latest trends in real estate operations in China and analyzes the operational model of conceptual real estate through his own case studies. The author also steps outside the realm of real estate to reflect on the challenges faced by the Chinese planning industry and elaborates on his own planning methods. The author excels in theoretical thinking and has long been committed to summarizing planning theory, striving to localize, simplify, and popularize it. His captivating speeches on planning and decision-making methods in over 20 cities across the country have been highly praised by many enterprises and students. He pioneered structural thinking and proposed the practical planning theory "A single hero needs three helpers, a planning project needs three pillars," which emphasizes that a complete planning proposal should consist of theoretical research, conceptual sourcing, and market research. He has put forward a series of simple and actionable planning principles.