Travel Agency Management

Author: He Zhongcheng
Publisher:
Publish Date: 2002-03-01
Features: This book is based on the author's accumulated teaching materials over many years, and it references the views and works of numerous domestic and international experts and scholars. It draws on the strengths of various sources, aiming to introduce readers to the latest research findings and advanced theories of tourism enterprise management. The book is divided into ten chapters. At the end of each chapter, there are "Cases" and "Review and Reflections." It is hoped that through these cases, readers will gain a deeper understanding of the content, highlighting its practicality and applicability, and prompting further reflection.