Marketing English

Author:,
Publisher:
Publish Date: 2003-01-01
Features: The format and characteristics of this series are as follows:
1. The content of each volume is divided into units, introducing relevant professional knowledge in unit-based categories. While highlighting key points, it also covers a broad scope, aiming to include important English expressions and concepts that may be encountered in various fields.
2. Each unit is divided into four parts: Sentence Patterns, Professional Vocabulary, Related Knowledge, and Reading Materials. In the Sentence Patterns section, important and special sentence structures relevant to the unit are listed. After familiarizing and memorizing them, readers can significantly improve their ability to understand professional English materials and also practice and apply these sentence patterns for Chinese-to-English translation, achieving two goals at once. The Professional Vocabulary section introduces key terms, providing English-Chinese (bilingual) listings for reference. The Related Knowledge section addresses potential difficulties and precautions readers may encounter in practical work, enhancing their practical skills alongside professional knowledge. The Reading Materials section is designed primarily to improve readers' ability to comprehend professional foreign language materials and broaden their horizons. Together, the four parts of each unit form a comprehensive system for mastering professional English, moving away from the previous models of overly reading-heavy or solely sentence-pattern-focused books, making it more convenient for readers to learn professional English.
3. Another important feature of this series is its authentic English. The sentence patterns or reading materials selected in the book are mostly chosen from professional materials collected and compiled by the authors, ensuring not only natural and idiomatic expressions but also, from a practical perspective, a certain level of difficulty, making them highly suitable for readers aiming to improve their professional English proficiency. With China's entry into the WTO and the continuous deepening of global economic integration, international economic cooperation and exchanges have become increasingly frequent, driving up the demand for "foreign language + major" (compound) practical talents. To meet this growing need, college teachers are also constantly exploring methods and channels for cultivating such talents. Currently, although there are many imported original books on marketing in the book market, they pose certain difficulties for non-English major students and individuals in China. Therefore, to popularize advanced marketing concepts and methods while meeting the needs of current students and professionals to improve their professional English, we have specially compiled this book. The English sentence patterns and reading materials selected in this book are based on actual teaching experience, are authentic in language, and are accompanied by corresponding Chinese translations and annotations, making it convenient for readers to learn and master marketing knowledge while rapidly improving their professional English skills. This book can be used as a textbook or for self-study.