Scenic area management

Author: Zhang Lingyun
Publisher:
Publish Date: 2003-09-01
Features: Tourist attractions are an important component of the tourism industry and the core that attracts tourists. However, listing the content of tourist attractions as a standalone foundational course is a relatively recent development. With the rapid growth of China's tourism industry, new demands have been raised for the teaching and research of tourist attractions. To address this, we have organized relevant experts to compile this textbook on tourist attraction management based on the requirements of the course and the latest research findings both domestically and internationally. This book, as a specialized tourism textbook, demonstrates a certain level of exploration, innovation, and pioneering spirit in both its framework structure and content selection, reflecting the research depth expected of professional teaching materials. During the specific writing process of the textbook, while ensuring the scientificity, standardization, and completeness of the content, we have paid full attention to introducing and analyzing domestic and international cases of tourist attraction management. The purpose is to make the textbook more targeted and practical, meeting the actual needs of tourism teaching and tourism professionals.