Modern International Business English

Author: Wang Yuzhang
Publisher:
Publish Date: 2004-01-01
Features: Modern International Business English is an updated, revised, and supplemented version of the book International Trade English. Since its first publication in May 1993, the original book has gone through 11 printings. Although it has been supplemented twice, some of its content is no longer suitable for current developments. Therefore, through this revision, a new chapter titled "E-commerce and World Business" has been added, and the book has been republished with a new name. This book can be used as a professional English textbook for international trade majors in higher education institutions, as well as a reference for foreign trade workers and researchers studying English. The texts, annotations, and exercises in the book are organically integrated as a unified whole. The annotations primarily explain the language difficulties in the texts, while the exercises strengthen the understanding and application of the texts through different language expressions. This book can also be used as a professional English textbook for international trade majors in higher education institutions, as well as a tool for foreign trade workers to improve their English proficiency. The content of this book includes international marketing, negotiation strategies, trade terms, freight transportation, marine insurance, international payments, arbitration, foreign exchange, trade methods, transnational operations, e-commerce, the formation and development of international trade, trade barriers, and the World Trade Organization, covering both practical knowledge and basic theories of international trade. The book is accompanied by annotations and exercises, introducing the above content through various English expressions. At the end of the book, reference translations are provided, intended to help readers with limited knowledge of international trade professionals deepen their understanding of the texts.