Enterprise Management Guide

Author: Gao Pingping
Publisher:
Publish Date: 2004-03-01
Features: This book is structured compactly and written in an accessible manner, comprehensively elaborating on the fundamental theories of enterprise management under modern market economy conditions, especially the latest theoretical achievements in strategic management. The book is divided into 12 chapters, with the first 6 chapters covering the basic theories of enterprise functional management, and the last 6 chapters focusing on the latest theoretical achievements in enterprise strategic management. To adhere to the principle of applying knowledge to practice, the book avoids being overly comprehensive in content, emphasizes key theoretical sections, and places great emphasis on the integration of theory and practice, striving to be practical and operational. Each chapter is followed by thought-provoking questions, classic cases, and case discussion questions to help readers better grasp the key points and master essential knowledge.