Business English

Author: Zhao Ying
Publisher:
Publish Date: 2005-06-01
Features: With the increased emphasis on opening up to the outside world in China, especially as commercial activities become increasingly globalized and China joins the WTO, there is a growing demand in society for senior compound talents who are proficient in both international business and English. To keep pace with the trends of the times, we have compiled "Business English Speaking." This is the second volume of "Business English Speaking," which consists of 7 units, each focusing on themes such as public relations, commercial business, sales promotion, banking, agency, insurance claims, and freight transportation, with a total of 28 chapters. The content covers various aspects, including welcoming guests, pricing, foreign currency exchange, applications, discussions on agency, modes of transportation, and various business activities. Each chapter includes 6 sections: situational dialogues, vocabulary and phrases, notes, practical sentence patterns, reading materials, and oral practice exercises. The content design emphasizes the cultivation of students' language communicative skills, highlighting language structure and function, while also focusing on the integration of theory and practice. The book features an innovative layout, practical content, authentic and natural language, and a strong emphasis on oral practice, simulating real-life communication scenarios to facilitate practical application. This book is suitable for lower-division students of business English majors in higher education institutions, especially in vocational and technical colleges, as well as non-English majors studying business English speaking. It can also serve as a teaching material for English training in companies and enterprises, as well as reading material for English enthusiasts learning business English.