Public Relations Negotiation and Sales Techniques

Author: Sun Changzheng
Publisher:
Publishing Date: 2000-01-01
Features: Currently, research on public relations negotiation and sales techniques in China is still underdeveloped, and systematic treatises have not yet emerged. Given the urgent need for the construction of disciplines such as public relations, we have summarized years of theory and practice to write this book, "Public Relations Negotiation and Sales Techniques." Based on the discussion of fundamental theories and basic viewpoints, the book focuses on introducing public relations strategies and techniques, citing numerous examples to enhance its practicality and operability, with the aim of significantly improving the negotiation and sales skills of a broad readership after they study it. Based on the discussion of fundamental theories and basic viewpoints, the book focuses on introducing public relations strategies and techniques, citing numerous examples to enhance its practicality and operability, with the aim of significantly improving the negotiation and sales skills of a broad readership after they study it.