Financial Marketing Management

Author: Chen Yujing
Publisher:
Publish Date: 2002-02-01
Features: International Financial Management is a new discipline that has developed from modern financial management into the international field. Since the 1970s, universities in many countries such as the United States and the United Kingdom have successively offered courses in International Financial Management. China began to engage in this field in the late 1980s, and currently, research on this discipline is still in its early stages. Against the backdrop of China's entry into the WTO, cross-border business activities have rapidly developed, making it an urgent priority for international enterprises to cultivate and train specialized talents in international financial management. This book provides a systematic and detailed introduction to the basic theories and methods of financial management for international enterprises, especially multinational corporations. It collects new experiences and data from Western international financial management in recent years. Based on adherence to international practices and a focus on theoretical research, each chapter provides specific introductions to practical operations. At the end of the book, there are case studies and reference answers to some review questions. During the writing process, the book strives for concise, easy-to-understand, and progressive language, which is beneficial for readers to learn, master, and apply the content.