Travel marketing strategy

Author: Liu Zhiyuan, Lin Yun (editors)
Publisher:
Publish Date: 2001-03-01
Features: This book comprehensively elaborates on the formation and development of modern tourism, the characteristics of the tourism market, and the basic principles of tourism marketing. It particularly systematically discusses tourism product strategy, tourism product pricing strategy, tourism product distribution channel strategy, tourism promotion strategy, and tourism enterprise personnel management strategy. It also outlines international tourism marketing strategies.