7 Lessons for Corporate Innovation

Author: None
Publisher:
Publish Date: 2002-10-01
Features: Innovation determines survival, innovation determines development. Sheila P. White offers us a lively and inspiring new perspective on corporate innovation. What makes certain individuals and organizations more innovative? How do they bridge the gap between innovative ideas and production projects? How do they stay at the forefront of innovation when resources are scarce? Innovators embrace uncertainty, welcome ambiguity, and welcome conflict. They seek diverse methods to diversify their "output" and broaden their scope of experience. Moreover, they constantly raise new questions, pursue new challenges, and experiment with new approaches to problem-solving. White interviewed hundreds of the world's most innovative individuals, including leaders from Palm, Inc., American Express, IBM, and Progressive Insurance, as well as architectural geniuses and biotechnologists like Henry Gray, tech wizard Nathan Myhrvold, and biotechnologist Henry Timmer, who are regarded as having unique ways of thinking. Combining this with her own extensive experience as an innovation management consultant, White has distilled many surprising insights. For business leaders, technical professionals, and creative workers who are passionate about innovation, this book will provide fresh ideas and solutions.