Modern Hotel Marketing Plan and Cases

Author: Wang Yiran
Publisher:
Publish Date: 2001-01-01
Features: This book "Modern Hotel Marketing Planning and Cases" is divided into 8 chapters: Chapter 1, Hotel Industry and Marketing; Chapter 2, Hotel Marketing Principles; Chapter 3, Hotel Marketing Innovation; Chapter 4, Hotel Marketing Planning; Chapter 5, Hotel Marketing Planning Book; Chapter 6, Writing of Hotel Marketing Planning Book; Chapter 7, Execution and Control of Hotel Marketing Planning Book; Chapter 8, Cases of Hotel Marketing Planning Book. It is hoped that this book will be beneficial to those working in hotel marketing.