Non-profit organization marketing

Author: Wang Fanghua (Compiler)
Publisher:
Publish Date: 2002-01-01
Features: This book proposes fresh perspectives on the social goal positioning of non-profit organizations, marketing environment analysis, product decisions for non-profit organizations, marketing communication, public relations, and alliances between non-profit and for-profit organizations. These are some of the new insights required for non-profit organizations to conduct marketing activities.