Media Strategy Management Case Analysis

Author: Guo Qingguang
Publisher:
Publish Date: 2004-01-01
Features: The "Case Library of Media Management and Operation" organized for this publication covers four directions: "Case Studies in Media Economics," "Case Studies in Media Capital Markets," "Case Studies in Media Marketing," and "Case Studies in Media Strategic Management." It is the first large-scale case library in the history of Chinese journalism and communication education to be categorized and launched according to disciplinary requirements. This case library is committed to promoting the modernization, standardization, and internationalization of media management and operation research in China. It focuses on tracking the forefront of media management and operation as a discipline, striving for comprehensive and insightful analysis to provide reference value for both micro-level media management and macro-level media market regulation. During the selection and writing of the cases, we have consistently adhered to four guiding principles. First, we emphasize the forward-looking nature of the cases to serve as models and guide practices, avoiding the flaw of cases falling behind real-world developments. Second, we prioritize the originality of the cases, requiring analysis writers to conduct extensive field research and interviews, and to repeatedly discuss and rigorously review the cases based on substantial firsthand data. Third, we emphasize the professionalism of the case analysis. Fourth, we emphasize the localization and internationalization of the case library.