Competitive strategy

Author: Porter
Publisher:
Publish Date: 2003-06-01
Features: Every discipline has classics, and business is no exception. To enhance management and operational capabilities and survive in a fiercely competitive market, managers must read the fundamental classics. Classics are timeless because they do not yield immediate results but possess enduring vitality. Generally, things that can be called classics may seem dry and uninteresting at first, but the longer one reads them, the deeper their understanding becomes, making them a lifelong source of benefit and endless joy.