Selection and Prediction: How to Precisely Predict Consumer Behavior

Author: Eric R. Madell (USA) translated by Zou Jichun
Publisher:
Publish Date: 2001-08-01
Features: As advertising and marketing research becomes increasingly complex, how can advertisers and marketers prepare to predict consumer behavior? This book clearly reveals several major principles of "choice research." Based on 40 years of experiments and observations on human real behavior, author Eric Madell has summarized his findings into the "Choice Behavior Theory," which is fully recorded in this book in simple and clear language with diagrams. This astonishing discovery, closely related to price, product, image, marketing strategy, and advertising effectiveness, has made this book an essential reading for all professional marketers or non-professionals.
As advertising and marketing research becomes increasingly complex, how should advertisers and marketers accurately predict consumer behavior? This book clearly reveals several major principles of "choice research." The author explains the "Choice Behavior Theory" in simple and clear language with diagrams.