Successfully guiding customers to purchase

Author: Chen Qihua
Publisher:
Publish Date: 2002-10-01
Features: As a marketer, do you often encounter hesitant customers or those who refuse to make a purchase during the sales process? This book introduces the concept of "guidance" in marketing, analyzes specific guidance methods for different types of customers, and concludes with case studies of successful companies that have implemented this approach. The book combines theory with practice, offering in-depth yet easy-to-understand analysis. By following the methods outlined in this book, your guidance marketing efforts are sure to succeed. It is suitable for professionals working in marketing.