Modern Communication Studies

Author: Li Qian
Publisher:
Publish Date: 2002-10-01
Features: This book starts by revealing the essence of human behavior and explores the regularity of human communication behavior in the communication process from five levels: the basics of communication behaviorology, the fundamental principles of communication, interpersonal communication, communication in public settings, and mass media communication. It elaborates on various interpersonal relationship issues in the communication process and the basic communication skills, uncovering the mysteries between communication and individual behavior. Rich case studies and exercises make this book more practical. The book has a novel structure and rich content, with "Reflection and Practice" sections and test questions provided at the end of each chapter for self-assessment.