100 Marketing Stories That Changed the World

Author: Tian Ge
Publisher:
Publish Date: 2004-04-01
Features: The market is like a battlefield. Since ancient times, survival of the fittest has been the rule. How to adapt and change in this ever-changing society, how to secure a place for yourself in the fierce business war, and how to turn "crisis" into "opportunity" when facing challenges? The 21st century is an era of showcasing success. Where there is successful marketing, there is sunshine. This book was born in response to this trend, featuring 100 classic marketing stories, each condensed into the essence of a marketing case. These stories are like sharp swords, helping you conquer the business world and subtly enhancing your marketing skills. No longer will you frown over excess inventory, nor will you be discouraged by the competition's pressure.