Innovation

Author: ?WhatIf! Company
Publisher:
Publish Date: 2004-01-01
Features: This book is about behavior, telling people to be different and to try new things. Unlike most business books, our task is not just to change your mindset, but to change your behavior. We have found that focusing on behavior is an effective way to inspire creative change. In this book, we have compiled all our experience and practical wisdom in encouraging creativity at work and recorded it in a simple form, but it is definitely not empty talk or nonsense. This is because we want you to remember them and start experimenting. What would the world gain if we wrote a book about creative behavior based on experience rather than theory? What kind of response would it stir up if we wrote a book about creative behavior (which we know to be effective) and offered readers some proven creative tools and practical wisdom that can last a lifetime? Dave Allen, Chris Murry, and I wrote this book in 1999, titled "?WhatIf!," with the subtitle "How to Start an Innovative Revolution at Work." "Innovation" is the revised edition of the book.