E-commerce economics

Author: Xie Kang
Publisher:
Publish Date: 2003-07-01
Features: This book is suitable for teaching and research in e-commerce at universities. It can serve as a textbook for undergraduate (or junior college) e-commerce majors or programs, as well as a reference for professional courses for master's and doctoral students in e-commerce. For teachers, students, and professionals engaged in e-commerce-related teaching, research, enterprise practice, and industry management, especially for the training of e-commerce educators, it is also a valuable reference book for study and research. The content of this book covers all teaching points in the syllabus of the core course "E-commerce Economics" developed by the National Higher Education Institutions E-commerce Professional Construction Collaboration Group, making it one of the main professional textbooks in China focused on the core course "E-commerce Economics" for undergraduate e-commerce majors. The book consists of six chapters, systematically organizing and summarizing the main research findings on e-commerce economics both domestically and internationally. It discusses the background and development of e-commerce economics and provides an overview of the relevant economic principles that need to be acquired and mastered in e-commerce economics.