Integrity Leads

Author: George
Publisher:
Publish Date: 2004-04-01
Features: In the new century, leaders must be able to lead businesses according to goals and values, while being honest and reliable, and preserving traditional virtues. They must be able to establish sustainable businesses, inspire employees to provide high-quality service to customers, and offer long-term investment value to shareholders. Falsehood and fraud may win temporary success, but even the dumbest collaborators will not be deceived repeatedly, and even the most naive stakeholders will not be deceived continuously—after all, they are all exceptionally sharp individuals. Therefore, our leaders must lead teams and cooperate with partners with integrity! Because only integrity can win lifelong customers, only integrity can win long-term partnerships, only integrity can stand the test of time, and only integrity is the assistant that helps you ultimately achieve success!
After a series of corporate scandals like Enron and WorldCom, suspicion of business leaders and even ordinary leaders reached its peak, and the demand for leaders of integrity also reached its peak. What is the lasting value of a business? How can personal value be unified with corporate value? Should we follow the drive of the capital market or heed the demands of ultimate values? We demand leaders of integrity. We demand companies of integrity.
In the eyes of true leaders, customers come first, employees second, and shareholders third. The author’s incisive analysis tells us: first comes honest leadership, then comes honest enterprises, and only then comes a better society.