Workplace War

Author: David D'Alessandro
Publisher:
Publish Date: 2004-05-01
Features: The Battle at Work teaches you how to win the battle of personal branding at every stage of your career development. You need to know:
How others see you
How to make others give you opportunities
How to get your boss to help you enhance your personal brand
When to continue doing bad work and when to give up good work
Which types of companies will not provide you with continuous growth opportunities
How to overcome mid-career career crises
Modern society is a highly competitive one, and the talent market is facing increasingly fierce competition. In such an environment, everyone should have brand awareness and strive to build their differentiated brand, thereby laying a solid foundation for their career. Based on his own experience and combining the various archetypes of people in the workplace, the author comprehensively analyzes the reasons for various workplace failures and summarizes 10 highly effective principles for every career professional. These principles break away from the fragmented instructional presentation of the past, offering you a holistic framework and approach that will benefit your entire career.
Target Audience: New graduates, middle-aged professionals stuck in their careers, and managers who want to advance further.
About the Author: David D'Alessandro is the youngest CEO in the history of John Hancock, a Fortune 500 company, and a best-selling author. In addition to The Battle at Work, the author has also written the best-selling The Brand Battle. He has successfully applied the principles of The Battle at Work to mitigate various career risks and has achieved a brilliant career, excelling in his role as CEO while effectively handling misunderstandings from Wall Street and the media, ensuring his career brand remains unshaken.
Darethink, a professional institution in China, has established the theory and methodology of "Personal Career Growth Management" and authored The Seven Lamps to Illuminate Your Path. Based on this theory, Darethink provides career planning training services for young employees of enterprises. Darethink has also established China's first growth club, specializing in "early careerization" services for college students, including career enlightenment, employment guidance, career quality education, and career maturity assessment.