Customers are also crazy

Author: Blanchard
Publisher:
Publish Date: 2003-10-01
Features: This book forces everyone—from the forklift operator to the company CEO—to focus on how to create crazy fanatic customers. It presents a simple yet essential principle that all organizations need to hear. Simply put, the content of this book is the advice a newly appointed regional manager receives on the very day he starts his job. It is an outstanding and completely new management book that can help everyone in any organization or business establish an amazing customer service system and achieve incredible results. Crazy Customers follows the fable style of The One-Minute Manager and teaches readers how to broaden their horizons to understand what customers truly need, thereby building a customer-centric system and making comprehensive customer service a long-term strategy, rather than just another task for the month.
The United States is currently in the midst of a service crisis. From the East Coast to the West Coast, customers are waking up. Crazy Customers offers many impressive new tips and highly creative techniques to help everyone in any workplace spark a revolution—where their customers go crazy for them, become obsessed with them, and generously support them.