E-commerce

Author: Lao Guoling
Publisher:
Publish Date: 2003-05-01
Features: Series Textbook for E-commerce in Higher Education. This book is the result of extensively referencing dozens of e-commerce books and numerous papers from both domestic and international sources, combined with the author's many years of dedicated research in e-commerce, teaching experience in e-commerce courses for undergraduate, graduate, and MBA students, and multiple revisions of lecture notes. Starting from the architectural theory of e-commerce and adhering to the principle that the foundation of e-commerce is the internet and its application object is enterprises, the book attempts to introduce e-commerce from the perspective of combining technology and management. The specific content includes an introduction to e-commerce, the fundamentals of e-commerce technology, e-commerce hardware and software tools, e-commerce security, e-commerce fund flow, e-commerce logistics and supply chain, e-commerce marketing, e-commerce environment, and e-commerce system planning and implementation. This book can serve as a teaching material for undergraduate, graduate, and MBA students majoring in e-commerce and related fields, as well as a reference for individuals interested in e-commerce. Series Textbook for E-commerce in Higher Education. This book is the result of extensively referencing dozens of e-commerce books and numerous papers from both domestic and international sources, combined with the author's many years of dedicated research in e-commerce, teaching experience in e-commerce courses for undergraduate, graduate, and MBA students, and multiple revisions of lecture notes. Starting from the architectural theory of e-commerce and adhering to the principle that the foundation of e-commerce is the internet and its application object is enterprises, the book attempts to introduce e-commerce from the perspective of combining technology and management. The specific content includes an introduction to e-commerce, the fundamentals of e-commerce technology, e-commerce hardware and software tools, e-commerce security, e-commerce fund flow, e-commerce logistics and supply chain, e-commerce marketing, e-commerce environment, and e-commerce system planning and implementation. This book can serve as a teaching material for undergraduate, graduate, and MBA students majoring in e-commerce and related fields, as well as a reference for individuals interested in e-commerce.