Network marketing

Author: Zhang Weidong
Publisher:
Publish Date: 2002-08-01
Features: Network marketing is a new field in marketing, and currently, no authoritative system or content has been fully established. We believe that the essence of network marketing is marketing, and its essence lies in how to use the internet to conduct marketing. Therefore, following the idea of "old wine in new bottles," the structure and chapters of this textbook are organized basically according to the steps outlined in marketing principles. This approach is more easily accepted by instructors and students, especially those with some prior knowledge of marketing, who find it easier to understand and grasp. Based on the author's extensive teaching and research achievements, this book incorporates the latest domestic and international materials and achievements in network marketing, aligning with the practical training and skill development goals of vocational and technical education. It systematically introduces the fundamental theories of network marketing, environmental analysis, strategic planning, online research, pricing, distribution channels, and other aspects of network marketing strategy, as well as website development planning. Targeted exercises and case studies are provided to enhance the practicality of the content, the training of methods, and the logicality of the system. This book is suitable as a teaching material for vocational and technical colleges in e-commerce, marketing, business management, and related fields. It can also be used as a reference for various training institutions and network marketing professionals.