Successful advertising marketing

Author: White
Publisher:
Publish Date: 2003-01-01
Features: Successful Advertising Marketing is a book in the Practical Modern Enterprise series, co-authored by Ms. Sarah White and Mr. John Woods. The former is the President and Creative Director of a marketing and media company in Madison and Wisconsin, while the latter is a professional business writer and editor. In this book, they have designed a complete blueprint for creating advertising marketing strategies and positioning, as well as conducting specific implementation operations, for enterprises and managers who wish to establish their image through advertising marketing. The book introduces conceptual and fundamental knowledge of advertising marketing, such as goal setting, strategic selection, and positioning description, and elaborates on the specific implementation processes of promotion, budgeting, media planning, and determining advertising copy in a very intuitive and vivid manner. It takes readers behind the scenes to introduce the specific work of advertising agencies and how readers can develop and complete these tasks. The book combines the authors' years of industry experience and serves as a guide, saving valuable time and effort for newcomers in the industry.